• DATE
    16-17th MAY 2019
  • HOUR
    08:00 - 19:00
  • PLACE
    JW Marriott
  • CITY
    BUCHAREST

INTERACTIVE SEMINAR

BUSINESS INNOVATION AND CHANGE MANAGEMENT
IN THE TRAVEL & TOURISM INDUSTRY

An advertisement for a global investment group declares, “You think you understand the situation; what you don’t understand is that the situation just changed.” Most senior executives in the travel and tourism industries feel challenged to stay abreast of developments that are revolutionizing the sector at breakneck speed. Market maturation, disruptive technologies, macroeconomic developments, new regulation, creeping costs, evolving consumer behavior and intense competition are forcing hospitality and leisure companies to re-engineer their business fundamentals and value propositions.

A new generation of thinkers, makers and doers are challenging the airline, hotel, cruise and restaurant sectors with disruptive technologies and creative new products that are turning the leisure industry upside down. Companies that didn’t exist a decade ago - CitizenM, Uber, Airbnb – have rapidly established sustainable competitive advantage and are changing the travel industry paradigm.

This seminar will explain how to drive innovation and enduring positive change in hospitality organizations. It will provide examples of companies that have successfully developed cultures and operational processes that facilitate innovation adoption. Finally, it will focus on improving value creation and ROI through successful change management.

Agenda

  • 09.00 - 10.00
    REGISTRATION
  • 10.00 - 12.00

    INTERACTIVE SEMINAR: BUSINESS INNOVATION AND CHANGE MANAGEMENT IN THE TRAVEL & TOURISM INDUSTRY 

  • 12.00 - 13.00
    LUNCH AND Q&A

Trainer

  • MICHAEL NOWLIS
    ASSOCIATE DEAN, SAMUEL CURTIS JOHNSON GRADUATE SCHOOL OF MANAGEMENT, CORNELL UNIVERSITY

    Michael Nowlis serves as Associate Dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University. He previously was the Dean of the Center for Corporate and Professional Education at Stevens Institute of Technology in Hoboken, New Jersey (USA) and as Director of the International Executive Program at Stockholm School of Economics. Nowlis is an active management consultant, providing business advisory services to multinational corporations, government agencies, academic institutions and trade associations in the travel and tourism sectors. He previously served as Director General and Chief Executive Officer of the International Hotel & Restaurant Association representing hospitality operators, national hotel/restaurant associations and industry suppliers in more than 150 countries. His professional activities have taken him to more than 100 countries. Frequently recognized by the industry for his contributions to the field of hospitality, Nowlis has received numerous citations and awards. Among these honors, he received the NIFDA Foodservice Educator of the Year Award and the Annual Award for the Promotion of International Tourism presented by the Pacific Area Travel Writers Association (PATWA). Upon graduation from the Culinary Institute of America, he received the Richard T. Keating Award for “Student Most Likely to Succeed”.